Oscars Produce Strange Promoted Tweets [Updated]

Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red carpet run-up to ABC's three-hour telecast was filled with trending topics around the event, and brands appeared to have ramped up spend on the social platform. Whether their investments were wise is up for debate.

Let's start with 81-year-old Kim Novak taking the stage. Twitter users weren't kind to the legendary actress, offering tweets about the idea that she's had substantial plastic surgery.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in