Oreo Tries Super Bowl Tweet Strategy at the Oscars

Cookie tries to extend its tweet streak

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out four thematic tweets—dubbed #OREOmotionpics—during the three-and-a-half-hour ABC broadcast.

Oreo's initial Twitter message pointed to Wreck-It-Ralph—an Oscar-nominated children's film this year—when the movie had its moment during the telecast. The second piece was more planned, while making a play on a James Bond tribute during the ceremony that was announced last month.

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