Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to mobile and online video.
On Wednesday, the snack giant inked a one-year commitment with Google to fork over 10 percent of its global advertising budget to online video for its brands, which include Oreo, Cadbury and Trident gum. As part of its online video initiatives, Mondelēz will ramp up its work with YouTube's Brand Partner Program and influencers.
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