Online Display Ads Impressive for Down Year
Despite stalled economic recovery, online display advertising has shown impressive vigor in 2010, according to a new report issued by the yield optimization firm the Rubicon Project.
According to the report, CPMs jumped an average 25 percent in Q2 of this year versus Q1 among Web publishers of the Rubicon 20 Index, a group of 20 publishers in the news, gaming, finance and entertainment categories, which Rubicon deems as “premium” brands. The company does not say which sites are parts of the Rubicon 20 Index, but its more high-profile partners include NBC Universal, Time Inc.
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