NBC Rings Up New Mobile Offerings | Adweek NBC Rings Up New Mobile Offerings | Adweek
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NBC Rings Up New Mobile Offerings

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NBC News is making a slew of its top programs available to mobile users.

Smartphone users can now stream full episodes of the series Today, NBC Nightly News with Brian Williams, Meet the Press, Dateline,  Countdown with Keith Olbermann, and The Rachel Maddow Show on the mobile version of MSNBC.com. Down the road video from the MSNBC shows Morning Joe” and Hardball with Chris Matthews will also become available to mobile users.

MSNBC.com has tapped the mobile video services firm Transpera to handle content delivery and advertising for these now-mobile shows. The San Francisco, Calif.-based company is able to target mobile users with what it calls a “Peek” video ad—i.e. five to 15-second pre-roll video ad spots which run along with corresponding display ads.