NBA.com Creates ’09 NBA All-Star Game Channel | Adweek NBA.com Creates ’09 NBA All-Star Game Channel | Adweek
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NBA.com Creates ’09 NBA All-Star Game Channel

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NBA.com has unveiled a new channel centered on the 2009 NBA All-Star Game which features four different video channels, one of which will stream video shot by several of the leagues’ players as they attend this weekend’s All-Star festivities, which will unfold on Feb. 12 through Feb. 16 in Phoenix, Ariz.

In addition to the clips shot by NBA stars via handheld cameras, visitors to NBA.com/allstarscene can view custom footage from the event shot by the league, including a channel showcasing the expected celebrities and various VIPs attending the weekend. In addition, one of the channels will house video clips shot by fans attending the various All-Star activities.

Besides NBA.com, the league plans to distribute its original All-Star video footage across its partner social networking sites, including Facebook and YouTube, as well as on various mobile devices, said officials.