Advertisement Creates ’09 NBA All-Star Game Channel

Advertisement has unveiled a new channel centered on the 2009 NBA All-Star Game which features four different video channels, one of which will stream video shot by several of the leagues’ players as they attend this weekend’s All-Star festivities, which will unfold on Feb. 12 through Feb. 16 in Phoenix, Ariz.

In addition to the clips shot by NBA stars via handheld cameras, visitors to can view custom footage from the event shot by the league, including a channel showcasing the expected celebrities and various VIPs attending the weekend. In addition, one of the channels will house video clips shot by fans attending the various All-Star activities.

Besides, the league plans to distribute its original All-Star video footage across its partner social networking sites, including Facebook and YouTube, as well as on various mobile devices, said officials.