NBA Launches Online 'TV Companion' | Adweek
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NBA Launches Online 'TV Companion'

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More and more sports junkies are watching games on TV while simultaneously tethered to the Web—checking statistics, monitoring fantasy teams or talking trash with friends. Now the National Basketball Association is looking to embrace the multiscreen fan experience.

The league has launched NBA TV Companion on NBA.com—a new digital content offering designed for fans looking to enhance their TV-viewing experience. The product offers a wealth of content customized to complement every single league game, including real-time statistics and charts, video highlights, ongoing analysis and even pre-game media notes.

Plus, NBA TV Companion is designed to facilitate social interaction during live games. Users can access their Facebook, Twitter, MySpace and Yahoo friend circles via the site to comment on the game, or they can simply talk trash with other fans. Plus, users will occasionally have the opportunity to interact with team officials or broadcasters.

The NBA sees dual-screen viewing as growing increasingly popular, as its fans grow more Web savvy. The league cited data from Nielsen Media Research, which found that 57 percent of Americans with Web access at home say they use both TV and the Internet at the same time. “We recognize the growing number of fans who simultaneously consume the NBA via television and the Internet, and this is the perfect broadcast companion for fans to experience all the action on the court, while connecting with friends on their preferred social network,”  said Bryan Perez, senior vp and general manager, NBA Digital.