NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

Closing of the shuttle program confused folks

The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down. Americans evidently have been confused at what the closing of the space shuttle program in 2011 meant to the United States' larger space exploration plans. 

So the organization is in Central Texas to clear things up with virtual reality films and other tactics, explaining how future crewed shuttle missions will indeed happen, but they will be run by NASA's commercial partners such as Space X and Boeing. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in