MTV.com to Stream Jonas Bros. Live | Adweek MTV.com to Stream Jonas Bros. Live | Adweek
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MTV.com to Stream Jonas Bros. Live

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NEW YORK MTV is giving over its Web efforts Aug. 8 and 9 to the red hot tween-beloved band and Disney Channel stars the Jonas Brothers.

Starting on Aug. 8 at 4 p.m., MTV.com will stream continuous live footage of the band up until their performance on Long Island, N.Y., tonight. The streaming will continue intermittently the next day, as MTV helps fans gear up prior to the Jonas' show at Madison Square Garden here on Saturday night Aug. 9.

In addition to the live video, MTV will be live-blogging during the Jonas' pre-concert activities, which encourage fans to post messages on its site. On several occasions, the brothers themselves will respond to select fans' blog posts.

Besides the multiple Web outlets, MTV will also air a pair of Jonas-themed roundup specials on Aug. 8 at 2 p.m. and 10 p.m. featuring highlights from the weekend and exclusive interviews.