As MTV Web News Goes Shorter, Traffic Pops Up
A revamped editorial approach seems to have breathed new life into MTV News on the Web.
Earlier this year, the section’s editors began carving up their text stories into smaller, blog-like entries with more provocative headlines. They took a similar approach to video, breaking longer interviews up into shorter snippets that were easily shared among users.
The result has been a flood of new users and traffic. During third quarter 2008, the section averaged 2.5 million unique video viewers and 5.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in