MSNBC.com to Bow New Video Player | Adweek MSNBC.com to Bow New Video Player | Adweek
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MSNBC.com to Bow New Video Player

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MSNBC.com is looking to make its robust video library much easier for users to share and spread across the Web.

The company is set to unveil a new version of its embeddable video player which will allow Web users to post and distribute clips on social platforms like Facebook and Twitter or via email with a few clicks of their mouse—even when users are viewing that content on sites other than MSNBC.com. Viewers will also be encouraged to view related clips from MSNBC.com directly within the embeddable player.

Plus, the new player also enables viewers to edit clips and share only the select portions that interest them--such as that key 10 seconds of a big interview on the Today Show, for example.

In the past few years, MSNBC.com has embraced super-syndication more than most, as users are able to embed video clips from the sites on all sorts of smaller Web sites and blogs. That strategy has helped push MSNBC.com toward the top of the news category when it comes to Web video; according to comScore, the site generated 150 million total online video streams in October, more than any other news site.

With its new player, MSNBC.com is looking to make it even easier for bloggers and various news junkies to post clips from the site. For instance, the new customizable video player lets users adjust its screen to three different sizes, making it easier to embed within a variety of different site environments.