Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet

Tests new Twitter feature to push Baja Blast soda

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin to the tactics employed by practitioners attempting to reel in sales leads. 

The soda wrapped up a promotion yesterday to launch what is claimed to be its biggest limited-time offer for its tropical-flavored Baja Blast drink. Over the past three years, Mountain Dew says that it has received 30,000 tweets from fans asking about when the product will be available again.

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