Mondelez Exec Takes Us Inside the Oreo Cookie Machine | Adweek Mondelez Exec Takes Us Inside the Oreo Cookie Machine | Adweek
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SXSW 2014

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around. The Mondelez vp of global media and consumer engagement spoke with Adweek, giving us a peek behind the curtain of the machine that's been making 3-D cookies for passersby for the last five days.

"It's been a huge success," Bough said. "The line wait has been around two hours about the whole time we've been here."

Check out what he has to say about technology becoming a bigger part of the food world. And, of course, take a look at what the machine looks like on the inside and outside in the last two Instagram videos.

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