Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL and BuzzFeed represent different mindsets

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on mobile.

It's not as if the words "smartphone" and "tablet" will be included in half of the sentences uttered by CEO Tim Armstrong and his pitch team, which also will include Huffington Post chief Arianna Huffington. But they're likely to emphasize how new video programming is relevant to the mobile-obsessed millennial and Gen Z generations.

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