Mobile Ads Will Surpass Print and Radio and Account for 10% of Marketplace | Adweek Mobile Ads Will Surpass Print and Radio and Account for 10% of Marketplace | Adweek
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Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Photo: Getty Images

Yes, there's money to be made in mobile advertising.

New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company.

And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. 

Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years.

 

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