MIT Technology Review Relaunches 'Digital-First'

113-year-old publication could create the road map for legacy media's transition to digital

Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old publication toward a digital future. Pontin announced in June that MIT's Technology Review magazine would rebrand and eschew its print focus in favor of the Web and mobile platforms—a move that many in legacy media fear will soon become common practice.

Starting this afternoon, the publication will officially adopt the MIT name into its title (similar to university publications like Harvard Business Review), and launch a completely retooled website.

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