For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens. The packaging reflected a narrative the brand put out in the blogosphere that involved Mike and Ike being fictional business partners who had gone their separate ways for creative reasons.
Well, in a new integrated campaign launching today (more on that later), the two characters have decided to work together again.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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