Microsoft Rolls Out 'Cashback' for Search
REDMOND, WASH. Microsoft is taking its fervent quest to catch search advertising champ Google to another level. The software company has introduced a program that will essentially pay people to use its search engine.
During a keynote address on Wednesday at Microsoft’s advance08 conference at its Redmond, Wash., campus, outgoing chairman Bill Gates unveiled Live Search Cashback, a new product designed specifically for e-commerce advertisers. The company hopes the offering will fundamentally alter the search advertising business model.
Cashback
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