Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out hit of this magnitude, and some tech industry players had begun to wonder if the SXSW magic still existed.
Meerkat, a live video streaming app, started making waves a couple weeks ago as a way for people to host impromptu video sessions through Twitter. Right away, brands like Starbucks, Red Bull and the Miami Dolphins began experimenting with it.
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