If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this season. Well, the fast-food chain is apparently just getting started, as it will—in addition to a steady stream of TV spots across networks—be the second advertising partner in the new NFL-Twitter Amplify partnership, per a source close to the situation.
Verizon Wireless was revealed as the lead sponsor for the initiative today.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in