McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner

Would a mobile app prevail or a print-leaning startup?

Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that the festival attracts a slew of startups that McDonald's wants to work with to revamp its image.

To put that concept in motion, McDonald's hosted three Shark Tank-styled sessions on Friday when startups pitched their best digital marketing ideas to a panel with execs from the fast-food corporation, as well as Coca-Cola and StoryTech.

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