Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints launched last year that links social media activity on Twitter, Facebook and Instagram to loyalty points.

A digital and social marketing campaign supporting the updated program will use specific sets of creative to indicate available offers for members, according to a statement from the company.

Participating locations in the LocalPerks portion of the program will send out geo-targeted offers within the hotels.

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