Marketers Pick Apart Google's Twitch Purchase

Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up on a billion-dollar industry.

And Google clearly isn't. Reports today indicate that the digital giant has finalized a $1 billion purchase of Twitch.tv, a video site that's become popular with gamers and could serve as a complementary marketing platform for brands in tandem with YouTube ad efforts.

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