Luke Wilson Made a 360° Video Tour of Shinola's HQ That's Actually Worth Watching

He ruins everything at Detroit's shrine to precision

If you were to break down the acting career of Luke Wilson in terms of camera types, he's now entered his fourth scene: First was 16-millimeter. Then came 35-millimeter. Later was the digital revolution. And now, he's entered the world of 360 degrees.

Wilson and his brother and fellow actor, Andrew Wilson, direct and star in a 360-degree video for Shinola, Detroit's watch-making, bicycle-building, notebook-crafting gem. The film begins on the roof and takes viewers on a tour of Shinola's factory to highlight the people behind the products that have already won over two presidents.

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