You better work that social networking girl!
For the third season of RuPaul’s Drag Race, which premieres on Monday (Jan. 24), Logo is working the social media landscape. In addition to Facebook and Twitter, the network has partnered with social nets and gaming companies like Foursquare, Miso and Fafarazzi to promote the show, which features contestants vying to become America’s next drag queen celebrity under the tutelage of RuPaul.
As part of its expanded social media presence, Logo is encouraging Foursquare users to check in at various real-world locations to unlock a branded badge, and enter to win a trip to the show’s finale party (Foursquare.com/LogoTV).
Along the same lines, Logo has tapped the fast-growing social media company Miso, which, like GetGlue, rewards entertainment junkies for checking into their favorite shows as they air. In this case, Miso users will be able to earn RuPaul badges during the season three premiere.
As for Fafarazzi—which features games tied to reality TV shows—viewers will be able to compete in a Fantasy Drag League, where they can earn points based on what happens during each episode of the show.
Besides game-based social platforms, social networking giants Facebook and Twitter are also playing a role in the premiere. Similar to last year's effort, Logo is using Facebook to drive viewership of RuPaul’s Drag Race. Each week, fans can stream 10-minute sneak peeks of episodes the day they are scheduled to premiere.
Other components include a Facebook app called Drag Name Generator, and a Twitter page for discussing RuPaul’s Drag Race—with some fan tweets to be used on air during repeat episodes of the show.
Besides social networking, Logo is also pushing RuPaul on the iPhone. The network has created a new app, the Dragulator.com, which automatically changes a person’s photo to take their look from “zero to fabulous.” The Dragulator.com app is being sponsored by Absolut vodka.