Logo Goes Social for RuPaul's Drag Race Premiere

For the third season of RuPaul’s Drag Race, which premieres on Monday (Jan. 24), Logo is working the social media landscape. In addition to Facebook and Twitter, the network has partnered with social nets and gaming companies like Foursquare, Miso and Fafarazzi to promote the show, which features contestants vying to become America’s next drag queen celebrity under the tutelage of RuPaul.

As part of its expanded social media presence, Logo is encouraging Foursquare users to check in at various real-world locations to unlock a branded badge, and enter to win a trip to the show’s finale party (Foursquare.com/LogoTV).

Along the same lines, Logo has tapped the fast-growing social media company Miso, which, like GetGlue, rewards entertainment junkies for checking into their favorite shows as they air.