Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.
About 30 to 40 reps from LG, Mindshare, iCrossing, HS Ad and Twitter will staff a war room in Mindshare's New York office, working the electronic brand's Twitter, Facebook and YouTube channels during the game.
According to a Mindshare rep, "a great deal of content will be planned in advance," but a team of creative and community managers will also crank out social posts on the fly.
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