Kobo Aims to Make E-reading More Social
Of all the digital media segments that have exploded in popularity in recent years—in part due to their social nature—reading books on an e-reader or a tablet has remained fairly antisocial.
But Kobo, a Canada-based startup backed by Borders Group, is looking to make e-reading less closed and more social. The company has launched Reading Life, an iPad application that melds elements of blogs, Facebook and Foursquare with digital book reading.
For example, Reading Life can log what books consumers have read, allowing them to share favorite passages with friends on Facebook.
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