Klout Perks Up Online, Offline Worlds

Rewards program expands to other sites, iPhone app

Klout used to be cute. It was a way to claim status by having your social influence measured. Influencers liked being deemed influential and having others aware of their influence. Then Klout changed its algorithm, leading to lower scores for some influencers and questionable ones for others, and things got quiet.

A couple months ago Klout rolled out a massive redesign aimed at crediting real-world influence. With President Obama deemed more influential than Justin Bieber, the measurement felt more legitimate.

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