James Harden's Beard Has a Big Role in Trolli's 'Beardsketball' Game for Snapchat Spectacles

Periscope created the quirky campaign

Last year, Trolli, the sour gummy brand owned by Ferrara Candy, used James Harden's beard as the model for a new candy and featured it prominently in quirky TV spots. Now, the brand is turning the NBA star's "beardly awesome" facial hair into a basketball net.

Minneapolis-based ad agency Periscope has created "Beardsketball," a Trolli- and Harden-branded basketball activation that lets fans shoot hoops into a net that looks strikingly like that famous bushy beard. Beardsketball, which debuts tonight as Harden and the Houston Rockets take on the Golden State Warriors, is equipped with a 80-inch digital backboard programmed with Harden's head trash-talking and congratulating each person trying to make shots.

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