iVillage Taps Joe Lagani for Top Ad Sales Post

Joe Lagani raised many eyebrows and rattled a few nerves in the print world when he joined the fast-growing Glam in 2007 to become head of clients sales. Two years later, he’s set to take on a newly created position as iVillage’s senior vp of ad sales for iVillage starting this October.

Landing Lagani is something of a victory for iVillage, particularly considering that Glam executives have been trumpeting the company’s meteoric traffic rise in recent years at iVillage’s expense—even as many iVillage execs complained privately that comparisons between a single site and an ad network of hundreds of sites were unfair.