IPG Invests in Mobile Rewards Startup Kiip
CEO Brian Wong discusses deal and growth plans
Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True Ventures, and others.” Now the company is disclosing that Interpublic Group was among those “other” investors.
IPG’s investment doesn’t preclude Kiip from taking funding from or working with other agency holding companies, Kiip cofounder and CEO Brian Wong said. However it does solidify ties between Kiip and IPG's collection of agencies.
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