Few marketing topics in the past couple of years have grown more in importance than data. With the Internet of Things set to take off in earnest during the next few years, the subject is only going to become a bigger and bigger part of the brand-world conversation.
The Interactive Advertising Bureau wants the digital marketing community to be well-positioned on all areas of data—from best practices and management to privacy and transparency. So, it's announcing the IAB Data Center for Excellence today to kick off the industry organization's Leadership Summit in Palm Desert, Calif.
MediaMath CEO Joe Zawadzki
The center's founding members include Acxiom, Conversant Media, Experian, Integral Ad Science, LiveIntent, Oracle Data Cloud and The Weather Company.
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