Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S. display ads.

Instagram has slowly developed its advertising model with sponsored images and videos as well as automated tools for delivery and measurement. The app's ad platform has benefited from its close relationship with parent company Facebook, which bought it for $1 billion in 2012.

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