Now, Instagram, in a blog post today, revealed what ads will look like on the platform. It turns out, they look like any other Instagram photo with a “sponsored” tag and the ability to like and comment.
The first one users will see is actually from Instagram, just to ease users into the experience.
“If you’re in the United States, you’ll see the sample ad above sometime in the coming week,” Instagram said. “This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.”
Instagram also posted a sample Levi's ad in an "about ads" section on its website. There is a button that allows users to hide ads to "provide feedback about less interesting ads," according to Instagram.
Sponsored videos also are on the way.
The early ad launch partners include adidas, Ben & Jerry's, Burberry, General Electric, Levi’s, Lexus, Macy's, Michael Kors, PayPal and Starwood.