Instagram Gives Brands Instant Access to Ad Campaign Data

First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how well their posts are performing.

The data sharing represents Instagram's first self-serve tools for advertisers to manage their activity on the platform. The data will be available in real-time online, giving insights into impressions, reach and engagement on paid and unpaid posts. There also will be the first ad staging tools to preview ads and show how they will look when they ultimately run.

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