Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August.
Why already? Why not? The scale is there—the Facebook-owned app is revealing today that 150 million people have been using Instagram stories daily. That represents a 50-million-user increase in just three months.
Around 30 brands are trying the new full-screen ads. That includes Capital One, Asos, Nike, Buick and Airbnb. The promos will first be measured solely by the number of people reached.
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