Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at 15 seconds—the same length of video that users can post.
The new video ads can be posted in landscape mode to support the app's recent formatting update. By upping the video for 30-second creative, Instagram said in a statement that the move will "give ads a more cinematic feel."
The longer format should be appealing to brand marketers who are used to creating 30-second ads for television.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
