This Innovation Lab Is Designing the Mall of the Future

Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how digital and brick-and-mortar shopping work together.

The incubation space is part of Westfield Labs, the digital arm of Westfield Group. And now, after years of testing different pilot programs, Westfield Labs is offering brands a chance to lease small spaces inside the mall to test different types of technology.

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