As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end.
An analysis by FreeWheel of Q1 2015 data, provided exclusively to Adweek, shows completion rates are high across the board, with FreeWheel's video monetization report noting them to be the highest, at 92 percent, for longform content exceeding 20 minutes across TV and digital pure-play.
FreeWheel found that while over-the-top devices like connected TVs are still in the minority, their use is growing dramatically, with video ad views on them increasing a whopping 380 percent year over year.
FreeWheel will release its full study results next month. Here's FreeWheel's previous report, for Q4 2014.