As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end.
An analysis by FreeWheel of Q1 2015 data, provided exclusively to Adweek, shows completion rates are high across the board, with FreeWheel's video monetization report noting them to be the highest, at 92 percent, for longform content exceeding 20 minutes across TV and digital pure-play.
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