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IGA, Activision Partner on PlayStation 3 Games

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In-game ad vendor IGA Worldwide has partnered with top game publisher Activision to serve ads within several upcoming games for the PlayStation 3 console, including the latest version of the popular Guitar Hero-- Guitar Hero World Tour.

In the still fledgling in-game ad space, the deal is significant for several reasons. Until recently, brands had limited access to game titles produced for Sony