IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

Campbell's Soup among first brands

The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. But for the first brand, Campbell Soup Company, it's featuring the supercomputer Watson as the chef.

Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with.

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