How This Punk Rocker Plans to Woo Bloomberg Media’s Sophisticated Audience

Allan Wai on his new role and challenges


Specs
Current gig Global commercial creative director at Bloomberg Media
Previous gig Manager, design and production, HBO Go
Age 43
Twitter @allanwai




Adweek: You're Bloomberg's first global commercial creative director. What does that mean?
Allan Wai: My job is to build our creative team. So the idea that we create these awesome brand experiences across our multitude of platforms, whether it's digital video, sponsored events, infographics—native content is sort of a big buzzword right now.

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