Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
HBO Go has finally done what subscribers have been begging for since the announcement of the streaming service: It's dropping the cable-subscription requirement.
A streaming network, offering access to Game of Thrones and other massively popular HBO programs, will be available without a cable package starting next year, HBO CEO Richard Plepler announced at Time Warner's investor day event this morning.
This has been in the air for a while—HBO Go has been available on progressively smaller cable packages over recent months, but never totally subscription-free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in