How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends

Because 'your social page is the new homepage'

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago."

Enter TrendRank.

TrendRank was created by PopSugar, and the inspiration came out of a hackathon. PopSugar is a media company with Silicon Valley roots, as Chris George, the svp of product marketing and sales strategy, told Adweek.

At its core, TrendRank is a predictive data tech tool.

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