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How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday

And doing it with a simple strategy

Glossy product photos seem to be working so far for Nordstrom. Instagram: Nordstrom

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18.

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18.

Nordstrom and Sephora are just nailing engagement, and each often uses a fairly simple strategy—posting glossy product photos. For instance, Nordstrom yesterday posted a picture on Instagram of a T-shirt, jeans, scarf, sunglasses and stocking cap with the hashtags #sunday and #ootd (for outfit of the day). The post got 32,000 likes and 1,500 comments. 

Here is one of Nordstrom's Twitter examples that show the simplistic strategy working, getting 40-odd retweets and more than 200 likes in its first few hours:

And here's one from Sunday that's performed extremely well:

Also on Sunday, Sephora reposted a Makeup For Ever Instagram post and quickly garnered 55,000 likes and 250 comments. Below is a recent Twitter example that shows how the brand routinely turns regular offers into messages that consumers engage with:

Lastly, here is Shareablee's top 10 list, including how many times retailers posted during November's first 18 days as well as how they performed:

        

 

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