How Nestle Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce's New York Office

Launches 'digital command center' to manage data

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan.

The marketer is opening a so-called digital command center that's staffed by a handful of Salesforce employees in order to monitor and manage both offline and online data from eight of Nestle's water brands.

Eight screens in a small room display everything from social chatter on Facebook and Twitter about Nestle to stats on the brand's email programs.

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