January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz varied channel by channel, according to Facebook IQ.
For instance, David Bowie's death was among the buzziest developments in January on Facebook, but it didn't rank nearly as highly on Instagram. Considering The Thin White Duke's often colorful appeal, it's surprising that his passing wasn't white-hot on the image-friendly Instagram.
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