Home Depot Teams With Uber to Deliver Christmas Trees | Adweek Home Depot Teams With Uber to Deliver Christmas Trees | Adweek
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Home Depot Teams With Uber to Deliver Christmas Trees

Mobile app has a trio of yuletide efforts in the offing

Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and San Francisco.

For $135, consumers can get a seven-to-eight-foot netted tree and a stand from the home improvement retailer, and the purchase will be charged to the Uber user's account. (Folks who order the trees will get an Uber-branded scarf as well.) The mobile app, which connects people with cars for hire, lets people pay for their rides with credit cards and PayPal.

Home Depot and Uber are geo-targeting Facebook, Twitter and radio ads to promote the initiative, while utilizing their social media presence as well.

And San Francisco-based Uber has a couple other yuletide endeavors in the offing.

In Seattle this week, the company is running a "Santa on Demand" effort that will deliver red-cladded St. Nicks to gatherings around the Emerald City.

And later this month, the 10 Uber-enabled markets will be teaming up with drivers in their communities for an "UberSleigh" campaign to collect toys for children in need. The cities include: New York; Philadelphia; Toronto; Indianapolis; Detroit; Chicago; Minneapolis; Denver; San Diego; and Bogota, Columbia.

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