A Year Out From Release, Star Wars Is Already Killing It in Social Media

Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015.

Take the entertainment franchise's Instagram account, which last week posted a late 1970s TV spot offering an action-figure collector's case with all of the movie's early characters ("and Snaggletooth!," the clip proclaims). The film's social team last week posted the old commercial as part of throwback Thursday—or #TBT—and quickly received 21,500 likes and nearly 500 comments.

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