GoPro's Regional Super Bowl Ad Shows Adventurous Users Hitting Slopes and Hugging Bears

30-second spot set to the Ramones

GoPro has its own Big Game message: "Let's go!"

The camera maker known for filming extreme sports and hobbies plans to run a regional Super Bowl ad this weekend (for the second year in a row) with a 30-second spot set to the Ramones' infectious hit "Blitzkrieg Bop," better known for its rallying cry "hey ho, let's go." The ad features activities arguably more extreme than tackle football—snow boarding, rock climbing and bear hugging.

A brand representative said the ad will air in Chicago, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Seattle.

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